This course studies aspects of both business and marketing acumen. Marketing is one of the most important keys to running a successful business. Marketing topics include developing your story, creating clear messaging, identifying target markets, engaging with your community, delivering on consistency, marketing by region and using KPIs. Business topics include Human Resource systems and management, financial statements, as well as practical systems for keeping track of everyday items and goals.
SCI business & marketing
Start with why you are doing this business.
Define your core value and build a team
What to sell, sell to who
Brand Building for your targeted customers
Define the message of who you are
Make strategies to sell your products to your customers.
Profit and Loss, Balance Sheet, Cash Flow, Cash Forecast, and etc.